Case Studies: E-Commerce Optimization


Generative engines have revolutionized e-commerce by providing context-aware recommendations. Instead of listing items, AI suggests complete outfits or product bundles based on user preferences.


Example:


A Bangladeshi fashion retailer integrates AI to recommend complete festive outfits rather than individual garments.


AI considers user history, season, and style compatibility.


Exercise:


Select 10 products from your catalog.


Generate AI-recommended bundles.


Compare relevance and customer appeal against manual recommendations.


---

Case Studies: News Summarization


AI-generated summaries can help news portals increase engagement:


Extract key entities


Summarize events concisely


Suggest related stories


Demo:


Pick 5 current news articles.


Generate AI summaries and highlight top entities.


Measure readability and factual accuracy.


Exercise:


Compare AI summaries with human-written summaries.


Identify strengths and weaknesses.

---

Case Studies: Knowledge Management


Enterprise knowledge bases benefit from GEO:


Semantic search improves internal Q&A


Structured documents reduce time to find answers


AI-powered suggestions help onboarding



Demo:


Create a mini knowledge graph for 10 internal processes.


Query AI to answer questions about each process.



Exercise:


Record AI response accuracy and completeness.


Optimize entity relationships for better AI comprehension.

---

Metrics: Tracking AI Performance


GEO success can be measured using:


1. AI recognition of products/brands



2. Entity accuracy



3. User engagement from AI outputs



4. Citation reliability




Exercise:


Monitor AI mentions of 5 sample products over a week.


Track accuracy, relevance, and completeness.



Demo:


Build a spreadsheet recording AI responses for different queries.


Highlight discrepancies.



---


Metrics: Dashboards for GEO


Visual dashboards allow brands to monitor AI performance:


Identify top recognized products


Track trends over time


Compare AI recommendations with sales metrics



Demo:


Build a dashboard showing AI product recognition for top 10 products.


Overlay with actual sales and user engagement data.



Exercise:


Design a dashboard to monitor AI citation trends.




---


Advanced Topic: Bias and Fairness


GEO requires ethical oversight:


Avoid AI bias in recommendations


Ensure representation across categories


Monitor for hallucinated or misleading outputs



Exercise:


Review AI product recommendations for bias in 5 categories.


Document observations and propose mitigation strategies.




---


Advanced Topic: AI Content Creation


AI can generate:


Blogs


Social media posts


Product descriptions


Tutorials



Example:


Generate AI blog posts for a new lipstick line, focusing on shades, finishes, and target demographics.



Exercise:


Evaluate AI-generated content for brand tone, accuracy, and engagement potential.



---


Advanced Topic: Predictive Recommendations


Generative engines can predict user needs:


Suggest complementary products proactively


Personalize recommendations using past behavior


Demo:


A user views matte lipsticks. AI suggests matching glosses and skincare.


Exercise:


Simulate predictive product recommendations for 10 user profiles.


Measure AI accuracy and relevance.



---


Integration: APIs and Embeddings


APIs expose structured data for AI consumption:


JSON-LD and structured endpoints help AI understand products


Embeddings store semantic representations in vector databases



Demo:


Build a small API serving product details


Query AI for recommendations using RAG pipelines



Exercise:


Compare AI outputs using structured API data versus unstructured text



---


Page 30 – Integration: Knowledge Graphs


Knowledge graphs represent entities and relationships:


Entities: products, brands, categories


Relationships: suitable for, made in, part of


Example:


Lipstick → Finish → Matte


Lipstick → Brand → Lafz


Lafz → Country → Italy


Exercise:


Build a knowledge graph for 10 products


Query AI and verify accuracy of responses